Because we will be your partner, NOT your BOSS, and that's what you need in a record label, and the partnership between record label and artist is something most of us had begun to think would never happen. For many years artists would go to amazing extremes to get a record deal and went crawling to the major record labels and so built up the myth that you had to serve the labels because they were considered in years past to be your bosses. However, now those bosses are running out of options and servants. Now kaizen Records Ltd., come to you to ask your permission to serve you as the record label that will put your music first. We are approachable and will negotiate with you because we came from the same world you came from. As your partner we want to take the creative work you are doing and make it great. That is what you will see in Kaizen Records Ltd., and if that means the marketing has to be done via a web site or some other networking venue rather than putting your CD in every Quick Mart in the country, then that is exactly what Kaizen Records Ltd will do.

However, if you decide to partner with a major record label, one element is never a part of that relationship that is so crucial to a creative project, and that one vital element is TRUST. You will always feel that you have to watch the major record label to make sure they are not going to mishandle your releases and make sure they are promoting your work with the right imagery and that they are not shelving your promotion to save them money.

With Kaizen Records Ltd., we partner with you to achieve a shared goal of getting your music where it needs to be, in the hands of your fans. We see your music as the most important thing because that is why people like us, who start independent record labels ever go to that effort in the first place. We at Kaizen Records Ltd., started our label because we were tired of the major record labels getting in the way of the process of our creative work. Once we found that we could market directly to our fans and that the fans loved doing business with our kind of music industry, we wanted to offer that same approach to music to other up and coming artists. That makes Kaizen Records Ltd., outstanding partners for you because we will learn your goals, your ideas and your dreams for where you want to see your music go. Then we will endeavour to make those dreams come true for you.

And in conclusion, if you have not as yet given Kaizen Records Ltd., a good look as an alternative to slugging it out trying to sign a record deal with the major record labels, we hope this overview of the benefits of joining us has inspired you to do so. Kaizen Records Ltd., are often much more focused on niche markets and the specific genre your music serves than the major record labels are as well. Many times major record labels are not willing to invest in a genre that serves a smaller music community that they don't see big money in serving. Kaizen Records Ltd will serve that community, we are devoted to your music and to that fan base. And since we are lean and mean, we can afford to serve a fan base that is smaller because our overheads aren't as high as the major record labels have to sustain.

G. E. Austin, President, Kaizen Records Ltd.